Bullseye Group | Promotional Products & Apparel | Grand Rapids, MI

Sustainability & Environmental Responsibility: Why it Matters

Sep 19

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a Niels...

Branding 101: What Makes a Brand Powerful

Aug 28

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand). We live in a time where competition rises on every corner, and t...

16 Ways Color Affects Your Branding and Marketing

Aug 13

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

10 Tweetable Quotes for Motivation

Mar 25

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

5 Invaluable Marketing Books to Help Grow Your Brand

Mar 18

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Case Study: Keep it Cooler

Dec 5, 2025

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

6 Benefits of Customer Loyalty Programs

Jun 25, 2025

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Case Study: This Promotional Product is in the Bag

Mar 18, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Lead a Healthier Lifestyle With These 6 Promotional Products

Feb 25, 2025

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

6 Stuffed Animals to Cuddle Your Way to Happiness

Nov 17, 2024

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

5 Fail-Proof Ideas for Your Business Instagram

Oct 26, 2024

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Using Customer Profiles to Find the Perfect Promo Products

Oct 19, 2024

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

Reusable vs. Disposable Items

Oct 4, 2024

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

6 Things You're Missing Out on by Not Using Promotional Products

Aug 15, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

6 Reasons You Need a Company Store

Jul 17, 2024

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

6 Retro Products That Are a Blast From the Past

May 27, 2024

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

6 Fun Products for Keeping Kids Occupied at Home

May 13, 2024

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

What’s Up With Unboxing Videos? The Trend You Must Try

Mar 31, 2024

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

A Quick Guide to Promotional Bags

Jul 9, 2023

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

Branding 101: Let’s Talk Logos

Jun 17, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

5 Products That will Send you Over the Moon and out of This World

Jan 31, 2023

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

6 Products to Grow Your Business!

Nov 25, 2022

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

Craft the Perfect Trade Show Swag Bag

Nov 10, 2022

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

It's Party Thyme: 7 Products for Plant Lovers

Oct 19, 2022

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

Top 3 Color Trends for 2022

Sep 13, 2022

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...